t all started with a blog. Remember those? Seth Marko’s love for reading inspired the , a blog he founded in 2006 where he reviewed the titles he was reading each week, an online diary of sorts. He gained a large following after San Diego’s local…. [His readers] kind of read by convenience, you know, rather than looking for real literature.” After 10 years of blogging about literature, Marko wrote a final post to announce that the would become a store. He envisioned it as a place “where you can handle/sniff/flip-through all the books you want…discover books you didn’t know you needed to read, maybe have some literature-related conversations.”
