K-BEAUTY 101
FROM Gangnam Style to Squid Game, there’s been an upsurge in fascination with all things Korean in the past few years – and the beauty biz is no exception.
With its cute and cool aesthetic and purse-friendly price points, Korean beauty – aka K-beauty – has been an obsession for a while among young beauty aficionados. And now it’s a major player in the industry.
With its emphasis on nourishing hydration, gentle ingredients
