Gaming and product placement go hand in hand. Whether it’s images of Nathan Drake clutching a Subway sandwich in a TV ad or the strange exploits of Pepsiman on the original PlayStation, advertising firms have been fighting for a slice of the gaming pie for years.
Although the most egregious examples are always the first to spring to mind, when done right, the inclusion of recognisable brands in a game can help bring a new level of believability to virtual worlds, and so here we’re going to explore some of the most tasteful, and tasteless, times real-world foodstuffs showed up in otherwise unrelated adventures.
Branded booze
GAME YAKUZA SERIES / FORMAT PS5, PS4, PS3, PS2 / PUB SEGA DEV RYU GA GOTOKU STUDIO / RELEASED 2005-2021
01 Despite predominantly taking place in the fictional district of Kamurocho, Yakuza is renowned for its wonderfully realised environments. It’s easy to work up a virtual thirst while
