How to Be a Good Person Without Annoying Everyone
There’s a simple trick to provoking better behavior, without seeming like a self-righteous jerk.
You’ve heard the joke: How do you know someone’s vegan? Don’t worry; they’ll tell you. The punch line to the punch line, though, is that they very deliberately may not.
Vegans and vegetarians are aware of their reputation as sanctimonious killjoys—so aware that when in the company of unsympathetic meat eaters. Their caution is well founded: The people psychologists call “moral rebels”—those who depart from the status quo out of personal conviction—can, in fact, . Their
