Why Ryan Reynolds Can Use Winnie-the-Pooh To Sell You a Phone Plan
ON JANUARY 1, 2022, the original Winnie-the-Pooh book fell into the public domain. That means any individual or corporation can now use the bear in new books or movies without paying a licensing fee to Disney, which has controlled the copyright to the character since the 1960s.
The next day, actor Ryan Reynolds marked the occasion with a YouTube ad for his wireless company, Mint Mobile. Reynolds read from a new book called Winnie-the-Screwed, about a bear who was paying too much for wireless service. “Like anyone with a big wireless plan, Winnie-the-Screwed just wants to keep some of his sweet, sweet money,” the book said. “But his money jar gets emptier and emptier with every monthly bill.”
In the 20th century, media companies built lucrative franchises around characters like Pooh, Mickey Mouse, Batman, and Superman. In the coming years, it will become legal for anyone—from aspiring comic book authors to actors hawking wireless service—to use these legendary characters for their own purposes. Mickey Mouse will become available for public use in 2024. Superman will fall into the public domain in 2034, followed by Batman in 2035.
For those who favor looser intellectual property laws generally and shorter copyright
