Thinking inside the box

When it comes to spirits packaging, the gin industry is one of the most creative. But with sustainability a growing concern for consumers and producers alike, a beautiful bespoke bottle is no longer enough to cut it. While many brands are reducing the weight and plastic content of their bottles, innovative and eco-conscious businesses are leading the way in reducing the impact of all their packaging on our planet.

As the most conspicuous part of a product, and arguably the easiest to change, it’s easy to assume that environmentally friendly packaging is simply an attempt to greenwash the gin within. However, with 6 per cent of all packaging waste (by weight) in municipal waste streams attributed to beverage containers (according to the Beverage Industry Environmental Roundtable) – and 24-37 per cent of a spirit’s carbon footprint attributed to its packaging – reducing,