Amazon Alexa vs Google Assistant

There are two main voice assistants in the UK: Amazon Alexa and Google Assistant. Apple’s Siri, provided by the HomePod, comes a distant third, and our full review will help you work out whether Apple’s ecosystem is right for you. For everyone else, the choice is between Amazon and Google. Here we look at what the difference is between them.

▝ Range of devices

WINNER Amazon Alexa

By sheer volume, Amazon wins this round. It has more smart speakers and more smart displays and frequently sells both the current range and the older generation at a discount. Look out for deals throughout the year and you can get a smart speaker for a real bargain.

Google has a smaller range of speakers and smart displays, typically focusing on the mid-range. It’s fair to say that both companies have the basics covered: a smaller model for general control, a music-led speaker and a mid-range