Deceptively simple
Jun 12, 2022
2 minutes
by Marc Wilson
hen I was a wee lad (okay, about 19) studying social psychology, one of our laboratory experiments was based around brainstorming, in groups or as individuals, to come up with answers to open-ended questions, such as, “How can we encourage international tourism?” The “outcome” measure is based on the number of unique ideas generated – a common goal in many brainstorming exercises.
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