KNOW THYSELF
When we follow our bliss, we incidentally create a vision for the future.
Brunello Cucinelli grew up on a farm a rural town, Castel Rigone, in central Italy, in a house without running water or electricity. His father was poor and uneducated, and worked in a cement factory. It was a tough life and his father’s work “did not make life more beautiful”, Cucinelli says. Cucinelli still carries the memory of seeing his father’s face - holding back tears - as his superiors at the factory humiliated him. As a boy in rural Italy, Cucinelli
