1940 La Salle SERIES 52 COUPE
Jun 08, 2022
2 minutes
WORDS AND PHOTOGRAPHY BY JEFF KOCH
Why kill La Salle? The brand was created as a style leader back in the mid-1920s. Though the marque’s influence ebbed and flowed through its lifetime, its original forward-looking mandate carried clear through to the 1940 Series 52 Special Coupe we’re featuring here.
Why kill a marque that was selling better than the companion marque it was assigned to? Concrete reasons why
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