Hemmings Motor News

1940 La Salle SERIES 52 COUPE

Why kill La Salle? The brand was created as a style leader back in the mid-1920s. Though the marque’s influence ebbed and flowed through its lifetime, its original forward-looking mandate carried clear through to the 1940 Series 52 Special Coupe we’re featuring here.

Why kill a marque that was selling better than the companion marque it was assigned to? Concrete reasons why

You’re reading a preview, subscribe to read more.

More from Hemmings Motor News

Hemmings Motor News3 min read
Fashionably Filthy, Frayed
There were garage clothes and there were work clothes. Sure, the duds I wore to HMN weren’t the Giorgio Armani-curated ensembles Anna Wintour probably mandates at the Vogue offices. (Full disclosure: Ms. Wintour and I are both employed by the same pa
Hemmings Motor News3 min read
Marcello Gandini, a Maestro at Work
At lunchtime the other day, I headed down to the kitchen, where I found an Annie Chun’s pad thai noodle bowl in the cupboard. “A fusion of Thai flavors with peanuts & vegetables,” the package promised. Stretching my culinary skills to their utmost, I
Hemmings Motor News5 min read
For The Love Of Steam
The more you learn about the Stanley twins, F.E. and F.O., the less surprising it becomes that they were responsible for designing the two-story clapboard building in their hometown of Kingfield, Maine, that now houses the museum that preserves their

Related Books & Audiobooks