NEW LEASE ON LIFE
New & Lingwood possess a gravitas that most companies can only dream of. The heritage brand has been around since 1865, survived the first world war, had its flagship destroyed during the second, and has dressed the scholars of Eton for more than 150 years. It remains a classic outfitter that offers a broad range, from English-made socks and the finest silk dressing gowns to eveningwear, unstructured casual tailoring and an unrivalled selection of casualwear. In short, it’s one of the most respected names in the world of classic style.
Draw up a list of the oldest, most cherished brands in Britain, though,. But in today’s menswear landscape, it’s not enough to hang on to the coat-tails of history, and to be a sustainable business it’s important to move forward while simultaneously respecting the past. Which is why New & Lingwood have just opened the doors of their latest store, at London’s most stylish address: Chiltern Street in Marylebone.
