‘THE MOST IMPORTANT THING IS TO BE INNOVATIVE, NOT JUST DIFFERENT’
his interview was meant to take place more than two years ago. Fabrizio Buonamassa Stigliani, the Bulgari Product Creation Executive Director, and I had been in talks to feature him in The Rake because, frankly, his omission from the magazine in years gone by was scandalous considering he is the most stylish man in the Swiss watch industry (a crowd in need of some Neapolitan swagger). So we were ready to go, and then something happened that kept everyone apart for 24 months. Now, on attempt number two, we managed to speak. In a way I am delighted it didn’t happen in 2020, as Fabrizio has, since then, managed to push new boundaries and realise
