A prominent figure in both academia and the entertainment arena, Loretta Chen has cut her teeth as a university professor, theatre director, author and consultant. And now, the 45-year-old is setting up shop in the metaverse with the launch of Smobler Studios, a metaverse design agency headquartered in Singapore with offices in Canada, US and Bhutan.
Together with American reality TV star J.J. Lane, the company will be the first to launch a concert venue in The Sandbox, a metaverse and gaming ecosystem where people can play, build, own, and even monetise their virtual experiences.
“J.J. envisioned a venue that would not only host live music experiences, but also serve as a social hub to connect music lovers across the world.
