In 1948, one year after he revealed his landmark debut collection – definitively praised as ‘The New Look’ – in the salons of the then-new Dior maison on 30 Avenue Montaigne in Paris, Christian Dior was asked what he was most proud of. He responded, without pause, “The House of Dior: I have put my whole heart into it.”
The couturier would be thrilled to walk back into 30 Avenue Montaigne today – a newly expanded and reinvented retail paradise worthy of the prose of French novelist Émile Zola. The latest evolution of the site, now open after a two-year renovation, comprises 2,000 square metres of boutique, complete with three luscious landscaped gardens, a lively restaurant and a tempting cafe-cum-patisserie. The reimagined space is flooded with natural light and sparkles with luxury, an endless array of colourful accessories popping against the accents of Monsieur Dior’s beloved Trianon grey, a hue with enduring appeal, and lamé-shot silk dresses that
