The Ashton

ne of the biggest investments a builder can make, and one of their most effective marketing tools, is building a display or ‘spec’ home. It comes at significant cost in both time and money, but it gives the builder the opportunity to flex their design skills and to showcase the quality of their finishes. ‘For clients, before they sign up with us, they want to touch, feel, have a look through and see the quality and what we are capable of,’ says SCC Managing Director Jamie Knott. ‘You wouldn’t typically build a display home with the property market being as hot as it is, but our display homes are a huge help to