of Bunting Guitars, it’s all about creating vintage-familiar tones in guitars that boast 21st century usability, without ever copying the classics. Between that winning philosophy and the personal “tone quest” that starts every new client’s journey, it appears that he’s onto something. Loria founded Bunting Guitars in 2012 in Ein Shemer, Israel, with a love for classic electric guitars and an eye for original design. He built on his own for several years, and today the Bunting workshop includes fellow luthiers Tai Villeval and Stav Eskenazi, everyone working cooperatively in a “teal organization,” a self-management system that, as Loria puts it, has “no boss, and no employees. We do everything together in terms of decisions. We all have the same voice in the brand, and we all
