IT’S A FAMILY AFFAIR!
NAMED
Saara and Laura Huhta (Sisters)
We were born in Helsinki, Finland, and our business is also based in our hometown. It’s hard to remember whose idea it was to start a sewing pattern business since it all started as a sort of a whim. Back in 2012, we were sitting together on a bus, headed to our parent’s place for lunch. On that bus trip, we started to casually chat about work and our dreams. We had both graduated quite recently and were not very happy with the direction that our careers were headed. So we started to talk about what kind of work we would really like to do. Both of us have been passionate sewists since our childhood when our mom taught us to sew. Saara had a degree in fashion design and patternmaking, and Laura in footwear design. But handmade garments and fashion were our true passion, and during that 30-minute bus trip, the two of us together came to the conclusion that we have to start our own pattern label.
It feels like just a few years since we started Named, but in fact, Named has officially existed since 2013, and we’ve worked on it since 2012. For an entire decade! Of course, we have worked together for longer than that, not professionally, but with
