In luxury as in fashion, colours have become tools to help a brand define a message and build its identity. Miranda Priestly’s iconic rejoinder in The Devil Wears Prada, sums up how a chosen colour can embody the legacy of a brand, have cultural and social impact, or even influence aspirational goals across generations. “That blue, ” she deadpans, “represents millions of dollars and countless jobs.”
While Miranda’s words might have been fictitious they ring truer than we care to admit, especially for what many would agree is the most
