Whether you want to dewy up dry skin, fight back against ageing or keep pigmentation and brown spots at bay, there’s a serum designed and formulated for just about every skin concern.
Serums have become the new essential in any serious skincare routine, and we now have a greater understanding of precisely how key ingredients interact with skin cells. One of the benefits of these lightweight moisturise-binding products is that they are very specific in what they do, whether it’s to target pigmentation, dryness, blemishes or wrinkles and skin laxity.
Serums are usually lighter in texture than moisturisers, existing in water- or oil-based products, and are able to carry smaller molecules deeper into the skin where they can exert the most benefit. They
