Pre-order pointers
Picture the scene: your readers have devoured your latest self-published book and want more. They go to their usual bookstore looking for your next one, and… there it is! Its publication date isn’t for another four months yet, but that doesn’t matter because they can pre-order it now. Click. Buy!
Everybody is happy. You have a sale and the reader has something to look forward to. Even better, readers will wake up to find your book waiting for them on their e-reader on publication day. That’s the power of pre-orders.
So when it comes to the business of writing, pre-orders make perfect financial sense. They capture a reader’s demand for the next book, before we’re ready to release it. But are pre-orders right for every self-published author, and when’s the best time for setting one up?
Series set-up
Elana Johnson () has written over 130 sweet romance novels and also writes the Indie Inspiration for . She feels pre-orders are essential if you’re writing a series.
