Shop Talk!

PRAIRIES, TATTOOED FINGERS & Victorymade Goods

Victorymade Goods is like the song “1952 Vincent Black Lightning” by Richard Thompson - bold, ballsy and forever cool. Like Thompson, Danial Orchard, the founder of Victorymade, is a dedicated craftsman with a passion for bikes. But unlike Thompson who is British, Orchard is Canadian.

“Full disclosure,” Danial confessed from his workshop in Okotoks, Alberta, just outside of Calgary. “I moved here from Central Ontario in 2013, but I’ve met great people and it feels like home to me.”

Danial’s style is well situated in the prairies of western Alberta. The spring and summer can be hot and humid, the winters brutal, but the prairie is always stunning, rolling down from peaks of the Canadian Rockies. The Calgary Stampede, Canada’s biggest rodeo commemorates the region’s western heritage, which has also been celebrated on the screen in films like The Unforgiven, Brokeback Mountain, and The Revenant and the hit television series Heartland.

Heartland is a good term to describe Danial Orchard’s work. His craft comes from the heart. Danial’s bold, innovative designs are based in tradition, blended with design details pulled from illustrative dark art and typography. “I come across online books, graphic designers and illustrators that I enjoy, music and in life in general. If you’re looking for inspiration, you can find it!”

Danial also finds

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