Made to Pleasure
Apr 30, 2022
3 minutes
By GAURAV MEHTA Founder, Jaipur Watch Company
The first time the word ‘bespoke’ was used, it was way back in 1607 in medieval Britain. For years since, it was used for tailor-made suits. Savile Row, the iconic street in Mayfair in central London, was the Mecca for bespoke suits; the tailors on this storied street have followed a tradition of crafting individually patterned and cut suits, which are coveted by lovers of luxury and fashion alike.
Somewhere in the 1800s, the term came to be associated with customised shoes in Italy.
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