MOUSTACHE SAMEDI GAME 11

£7,599 / 29in / 2pure.co.uk

THIS IS ONE FRAME THAT’S ADAPTED TO CREATE TWO MODEL RANGES

As a pure e-bike brand with 10 years of experience in the assisted sector, Moustache remains a relatively unknown marque in the UK. And it’s not for want of a memorable name. But that’s something the French brand aims to change, and with five distinct and competitively-priced e-mtb platforms on offer for 2022, it’s in a good position to realise its plan.

Why Moustache, I hear you cry? I know I was curious as to the etymology. Apparently it traces back to the company’s modern take on the traditional, swept-back handlebar design that featured on its first utility models. While you can still see the M-shaped cockpit on its urban models, you’ll be pleased to hear that all of its mountain bikes use a conventional riser bar.

All of its bikes are named after days of the week, with the commuter and utility bikes falling under the Lundi