A FENCING company in Clontarf, Queensland, seems an unlikely starting point for one of the Australian four-wheel drive aftermarket industry’s continual success stories, but that is where the genesis of East Coast Bullbars (ECB) occurred. Yep, that’s right – a humble fence post was, in fact, an integral part (really, the only part) of the birth of this iconic company, thanks to the original owners who, in 1972, ran a successful FENCING company in Clontarf, fencing company. So how does a fence post start Australia’s first bullbar manufacturer? Well…
A BEGINNING TAKES SHAPE
YOU SEE, the original owners had a ute – pretty much an essential rig for any fencer – and saw the need for some frontal protection for the four-wheeled workhorse. To this end, they decided to use some aluminium fence post material, which resulted in the first bullbar channel coming from a fence post extrusion they commonly used, with the upright posts and some tubes made from the same materials added to create an alloy bullbar. This led to a desire to expand the business to ‘bullbars’. Today, 50 years later, ECB is releasing frontal protection
