DON’T talk about it, be about it. It’s a saying hung up in gyms and accounting firms all across the world. The concept is simple. Don’t talk the talk, walk the walk. Spend more time and energy on being the thing you want to be, and less on pretending you are.
It’s something that really rings true in 4x4 land the last few years. Drive past any car dealership and you’ll find rows of base model 4x4s, covered in sticker packs, filled with leather, and trotted out like they’re ready for Finke because they have big goofy side-steps. Camping accessory companies are fiends for it too. Cheap gear flown in, badges sewn on stronger than the product they’re attached to. Don’t even get us started on camper trailer manufacturers filling out spec sheets with gear you don’t need, for places the camper won’t make it. Four bedrooms with an outdoor living space and ducted heating used to be how you’d describe a nice house, not what you’d try and tow up the Old Telegraph Track.
IN A WORLD DOMINATED BY CHEAP, HEAVY CAMPERS WITH FOLD-OUT FLATSCREEN TVS, BUSH LAPA’S HOPPER 3I IS A BREATH OF FRESH AIR
There are still a few shining beacons of hope, though. Gear that doesn’t claim to
