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Luosifen, a Chinese noodle soup and specialty of Liuzhou in Guangxi Zhuang Autonomous Region in southwest China, has made a giant leap: from traditional local street food to one of the hippest delicacies among youngsters nationwide.
Much like stinky tofu, luosifen is an acquired taste. River snails, after lengthy boiling, give off a fishy aroma. Other fans of the dish say its unique flavor stems from the preserved bamboo shoots in the noodles.
The snack’s newfound popularity has led many a manufacturer, mainly private companies from Guangxi, to get more creative with their pungent product-flavored ice cream or mooncakes, a signature Mid-Autumn Festival dessert. They have also come up with other initiatives, such as adopting more environmentally friendly packaging and bilingual packaging for the budding global market.
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