The FUTURE of 3D VISUALISATION

the past decade there has been a huge shift within the 3D visualisation industry. It is the move towards artists opting to use off-the-shelf assets in their projects rather than their own custom-made work. In the same way that the camera phone has enabled everyone to be a photographer (or at least attempt it), pre-made assets have made it possible for the masses to turn their hand to 3D visualisation. Putting cameras in the hands of every individual has done huge damage to the photography market many of us once knew and loved. People’s standards for what constitutes a good photo has been eroded for the ease of pressing a button on a screen and seeing instant results. So how does the ease of access to pre-made assets affect the world of 3D as an artform? We’ll take a look at this development, and what it might