CANON PLANS TO RELEASE 32 RF-MOUNT LENSES OVER THE NEXT FOUR YEARS
HERE’S music for Canon RF shooters’ ears the Japanese company has confirmed it plans to release 32 RF-mount lenses over the next four years.
The confirmation was shared in Canon’s Corporate Strategy Conference 2022 presentation materials, which also revealed details of the company’s growth strategy for 2022 and beyond.
Canon says it plans to expand the scale of its optical technology by ‘cultivat[ing] new users’ and ‘develop[ing] new products,’ and has hopes of hitting one trillion yen ($11 billion AUD) in imaging group sales a year.
Even in a market affected by a global semiconductor shortage, Canon is remarkably bullish about its prospects, and despite admitting the ‘market as a whole seems to be bottoming out,’ says it continues to see ‘firm demand among professionals and advanced amateurs’.
Canon says it will ‘further enhance [its] lineup of EOS R system cameras and lenses,’ and will ‘expand [its] lens lineup at the same pvace
