THE ‘EYES’ HAVE IT
When any brand commands a market as effectively and thoroughly as Isuzu Australia commands the total Australian truck market, it may seem odd to suggest that the introduction of advanced safety features to its most successful model range is largely a move to catch up with the competition.
That, however, is exactly the case with Isuzu’s revamped N-series line-up.
Sure, N-series is the undisputed and increasingly historic leader of the light-duty truck market, and so successful are the Japanese maker’s lightweights, they account for substantially more Isuzu deliveries than the combined sales of its market leading medium-duty range and popular heavy-duty rigid models.
Figures tell the story with blunt indifference to the hopes and ambitions of any aspiring assailant to the Isuzu crown. In 2021, for instance, Isuzu set a new record for a truck brand by delivering 10,175 units to the Australian market, almost 4,000 units ahead of second placegetter Hino. However, the biggest contributor to Isuzu’s exceptional market strength comes from a single salient fact: well over half of all Isuzu deliveries last year – 5,593 to be exact – were from its vast N-series light-duty ranks.
So vast, in fact, Isuzu says the latest N-series range offers 61 cabchassis derivatives and, nowadays, more than 35 versions of its remarkably successful Ready-to-Work troupe. If there’s a gap in
