Owner Driver

PRESERVING THE ANZAC SPIRIT

Green and yellow, lemon and lime, emerald and gold – no matter which way you say it they are colours synonymous with Australia. Those two colours are intrinsically linked to Australia and Australian patriotism. That patriotism is an honourable trait and in the transport industry it can be seen on many trucks. From the Australian and Indigenous flags to kangaroos or crocodiles. There is all manner of artwork representing a deep-rooted love of Australia on display.

Then you have the likes of Luke Ashton, a fullyfledged card-carrying proud Aussie that took the green and gold and splashed it all over his logos, his offices and, most importantly, his expanding Ozwide Freight fleet.

Not only has the green and gold been an integral part of the company’s aesthetics, it’s also been a part of its approach to business.

That Aussie have-a-go, get-it-done attitude has seen the family owned and operated company grow from a 12-tonne body truck to a full fleet of over 30 trucks in less than 20 years.

In the latest show of Aussie pride and passion, Ozwide has put an outstanding B-triple unit on the road that pays homage to both Luke’s familial past and this country’s history with a brilliant Anzac tribute trailer set. Exactly how did an apprentice plasterer, who’s childhood trucking passion had been ignited by garbage trucks, end up where he is today? Well, the plastering didn’t last long.

“Yeah, it was a trade I never wanted to keep pursuing,” Luke admits.

Instead, the qualified plasterer took on a job as a paperboy. No, not the pushbike with spokey dokeys

You’re reading a preview, subscribe to read more.

More from Owner Driver

Owner Driver11 min read
Back In The Game
Penske people must be a patient lot, especially in our part of the world. For the best part of a decade, they’ve waited and waited, and waited some more, for their Star to do what stars generally do best – shine brightly! Yet, for reasons seemingly m
Owner Driver3 min readCrime & Violence
Change On The Way
The recent news that Coles, one of the nation’s largest supermarkets, has written to suppliers to demand they cut costs rather than request price rises comes as no surprise. Inflation is the ‘word of the year’. It’s the genie the Federal Government w
Owner Driver2 min read
Victoria’s Big Grant To Iveco Zero Emissions Program
Iveco Trucks Australia has been offered a $500,000 grant as part of a broader Victorian Government initiative designed to encourage more Victorian-based businesses to introduce and support zero emission vehicles. One of only four recipients, Iveco sa

Related Books & Audiobooks