Thrive Magazine

Ethical threads

Greenwashing BE GONE…

ver looked at terms like “sustainable”, “eco-friendly” and “responsible” on clothing labels, and wondered what they mean? It might be: not very much. The practice of so-called “greenwashing” is not uncommon in fashion, but a new website aims to help us become more aware of some of the ways marketers might be doing it. The site, , was created by

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