It’s been called “snap-back culture” – the pressure for mothers to return to their pre-pregnancy weight and state as quickly as possible. Because if Victoria Beckham and Gwyneth Paltrow can do it then so can you, right?
Wrong, says Renee Norman. The co-founder of She Moves Fitness Collective, an online exercise programme specialising in pregnancy and postnatal exercise, believes that reaching for quick fixes to drop the baby weight is the surest route to injury and disappointment.
“Our message isn’t about trying to get your pre-baby body back as quickly as possible,” says Renee, a qualified personal trainer who started the business with friend and fellow trainer Jenna Smith in 2020.
“We’re saying the focus should be on how the exercise makes you feel when you’re ready to get back to it. Are you