The Atlantic

<em>Bel-Air</em> and the Flawed Logic of ‘Black Excellence’

Several recent Black shows have leaned into glitzy melodrama and decadent escapism. They also feel completely out of step with their core audience.
Source: Greg Gayne / Peacock / Getty

A pair of massive double doors swing open, and a teenage Will Smith (played by Jabari Banks) walks into his aunt and uncle’s palatial Bel-Air home, where a big-dollar cocktail-party fundraiser is taking place. The soulful hip-hop song “A Lot,” by 21 Savage, soundtracks the scene. “How much money you got? (A lot),” the lyrics recite, seemingly narrating Will’s awe as he clocks the material evidence of the Banks-family fortune. “Yo! I got some rich-ass relatives,” he says. This scene is from the first episode of Peacock’s Bel-Air, one of the most anticipated Black television shows of this year and a dramatic reboot of the ’90s sitcom staple The Fresh Prince of Bel-Air.

Later in that same episode, the Banks children, Hilary, Carlton, and Ashley, are groaning about the family photo they know is inevitable. Then, Carlton asks his sisters, “What could go wrong with a photo op with us in it? I mean look at us, pure, unadulterated Black excellence.” To which Hilary responds: “Period.” The siblings understand that in order to represent their family—one of the few Black families in their ultra-affluent community—in the manner that their

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