THE TRAILBLAZER
STELLA McCARTNEY
ong before sustainability was mainstream and cruelty-free materials became , there was Stella McCartney. When she launched her eponymous brand 21 years ago, it was the first in the luxury fashion sphere to reject leather and fur, sparking a trend eventually followed by countless contemporaries. Today, its ranges are made from 80 per cent eco-conscious materials, including organic cottons and beechwood shoe soles, and the designer is a sustainability whisperer to friends in high places, including LVMH chairman Bernard Arnault, who bought the Stella McCartney brand in 2019. “My mindset in business comes from the way I was brought up,” says McCartney of being raised on an organic farm by the world’s most famous vegetarian parents: Sir Paul and Linda McCartney. “It motivates me every day to look for new ways to be more sustainable and.
