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WINNING LETTER

WHAT’S IN A NAME? A LOT ACTUALLY

Toyota made a shrewd choice by naming its new crossover the Corolla Cross and here’s why. The Corolla was the best-selling car in the world for decades but in today’s market, everyone has forgotten about sedans – which the Corolla is – and moved on to SUVs and crossovers. By naming it the Corolla Cross, it still has a chance of reclaiming the title of the best-selling vehicle since the crossover body style is so popular. I just wanted to mention

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EDITORIAL DIRECTOR Ian McLaren DEPUTY EDITOR Gareth Dean ROAD-TEST EDITOR Kyle Kock DIGITAL EDITOR Alex Shahini EDITORIAL INTERN Siyavuya Mbaduli CONSULTING DIGITAL/SOCIAL MEDIA EDITOR Ryan O’Connor CONTRIBUTORS PeterPalm, WilhelmLutjeharms, Marius B

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