It was a decision made during Covid. To not give a damn. To not care if the brands that he worked with knew what he does in his art practice. It may seem unusual for a marketing person to take on this stance, but Eduardo Enrique isn’t the average marketing person.
“All I do for work is to convince brands to stay true to what they believe in and connect with the public in a very sincere way, ” Enrique shares.
Like many major world events—9/11, a reality-show star becoming president, the Rohingya refugee crisis, Covid—it is these sorts of grand incidents that one would be cast into an existential funk. For Enrique, he wonders if he should stop hiding who he is and what he does.
He is no stranger to taking on a nom de plume. His earlier endeavour was Dick Worldwide, where he took fashion accessories and turned them into phalluses. Dick Worldwide blew up when reported on his project. He didn’t give a lot of information about himself. He specifically kept away from using pronouns that might give away his gender identity.
