The Atlantic

Elon Musk, Baloney King

The world’s richest man has invented a new way to disregard the truth.
Source: Suzanne Cordeiro / Getty; The Atlantic

You can call Elon Musk a lot of things. Agent of chaos. Savvy investor. Obsessive workaholic. But the tech-industry analyst Benedict Evans has a different suggestion. He calls Musk a “bullshitter who delivers.” I’d go even further: Musk exemplifies a new kind of bullshitter, one we haven’t really seen before. Call it the “bullionaire,” maybe: an unusual purveyor of infantile jackassery, whose unfathomable wealth makes it possible, and even likely, that he’ll carry out even the most ridiculous plan.

Musk didn’t start an electric-vehicle business, but the one he , Tesla, became one of the most valuable companies on Earth last July. Once in charge, he decided that “CEO” was a stupid title and made himself the “” instead From that throne, Musk oversaw the manufacture of far fewer vehicles than Ford, a company worth one-16th as much (and which Musk). Musk also the CEO of SpaceX, a private company with an impressive fleet of reusable rockets that land upright just like they take off, as in an episode of . His capacity to rule such an organization might be explained partly by the technoking’s claim . Musk became so concerned that superintelligent machines—another kind of alien, really—might overtake humanity, he to defend against their rise.

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