ROVA

SEDONA RED: A Journey to Colors You Can’t See

”I’ll bet you a can of Coca-Cola that Sedona Red becomes your favorite color!” My cousin sang out boastfully as he danced around his living room in Phoenix, clearly more excited than I was as I told him about my family’s upcoming road trip, which was to begin in the morning. My cousin was born and raised in Phoenix, and accustomed to the red haze mirage cast across the Arizona desert all year round. I figured that Sedona Red would be just another one of the many new shades I’d seen since I touched down on this thirsty terrain.

My preference was always green. My suburban Detroit upbringing was full of thick, grassy lawns, primped hedges between the neighbors’ houses, and leaves that turned a different shade of this verdant color every season. So, to me, dethroning green for Sedona Red as my favorite color was

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