In the horological community, finding a man who is a serious watch collector is as simple as a watch-related hashtag search on any number of social media channels, but finding women who not only collect but also post about their collections has proven ever-soslightly more difficult. While in Dubai in November, I had a conversation about this very point with my friend Caroline Kallman Joffe who is the director of marketing at WatchBox, and she suggested that I take a peek at the Instagram page of a woman in Singapore by the name of Sumei Shum. “This woman is serious — I mean really serious — about her watches,” Caroline said to me, while pulling out her phone and going to Sumei’s IG account.
“Holy. Shit.”
It was the only response I could conjure. Moser. F.P. Journe. MB&F. I also spotted mid-range brands like Sinn, Omega, Ming and more. There was even the Bamford × “Joe Cool” Snoopy watch! I knew immediately I wanted to know more about Sumei Shum and from where
