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  • Forbes Africa

    The Art Of Agency

    Apr 01, 2022 3 minutes
    BY ALASTAIR HAGGER

    “AFRICA FASHION MEANS THE past, the future and the present at the same time” is the apposite sentiment by Moroccan designer Artsi, fronting the publicity for a major new exhibition launching in July this year at London’s Victoria and Albert Museum (V&A). As the world finally begins to embrace the idea of Africa as a thrilling and vibrant continent of powerful, individualized creativity, rather than as a collection of recycled assumptions and stereotypes, the stage feels perfectly set for an exhibition that celebrates an entire constellation of African fashion ideas, in all its joyful diversity.

    “Now feels like

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