When Sir Richard Branson decided he wanted to create a cruise experience like no other, he pulled out all the stops and disrupted the travel industry with a ship that offers an adults-only, yacht-inspired experience on the high seas.
Partnering with some of the best interior designers, artists, and architects—Roman and Williams, Tom Dixon’s Design Research Studio, Concrete Amsterdam, and Softroom of London (many of whom design some of the most stylish boutique hotels and resorts across the U.S. and Europe)—Branson (yes, he is involved in the
