"Watch snow monkeys bathe, learn how to prepare soba noodles, dive with sharks, explore Asia’s largest cave system, go ice fishing or try fat biking in the snow!"
While for many, adventure screams adrenalin rush, danger and high risk, Japan National Tourism Organization (JNTO) has redefined ‘adventure’ in terms of leaving your personal comfort zone – whatever that may look like for each individual.
The fresh approach means visitors can look to do something different, feeling challenged emotionally or spiritually and exploring an area of interest that may never have registered before. Adventure means ‘escape’ on a whole new level – an escape from the everyday, a chance to push yourself beyond personal limits and an opportunity for reinvention.
The Japanese archipelago offers endless opportunities to explore. In the north, Hokkaido offers large scale national parks, wild coastlines, rare fauna and the heritage of Ainu culture. Nagano, less than an hour from Tokyo, features striking alps, year-round trekking, world-class skiing and canyoning. Head south