25 YEARS OF 996
History has been unkind to the 996. Its significance is seriously underplayed – not just to the 911’s lineage, but to Porsche’s survival – with the focus instead being on its mechanical problems and divisive styling. Every new 911 introduction is difficult. Porsche’s most iconic model rightfully garners huge enthusiasm and the 996’s was, and remains, the most radical departure from the 911 norm.
Its reception was never going to be smooth. Air made way for water and an entirely new body and chassis was developed – something that even the most ardent of 911 fans have since recognised was both necessary and overdue. These changes were enough to upset Porsche’s more devout 911 followers but for everyone else, and the company, the 996 was a revelation. Its stiffer, more modern structure could be built more quickly by machines rather than by hand. It was the same story with the engine. And its closeness to the 986 Boxster resulted in economies of scale that would see Porsche thriving, as opposed to merely just surviving, off the back of 911 sales.
Contemporary reviews praised Porsche’s new 911, too, which is often ignored today because the 996’s reputation remains unfairly tarnished by its subsequent mechanical issues. No 911 is perfect, but more than any other 911 before it the 996’s woes were repeated ad infinitum across the internet.
The years since have been unkind to it as a result, though its status among some as ‘unloved’ is hugely unfair. Indeed, the 996 ought to be celebrated and coveted, because its incredible sales success didn’t just bolster Porsche’s coffers significantly, it also ushered the entire company into a new century with renewed vigour and enthusiasm. It enabled cars like the Carrera GT to be built and it was the 996, not the Cayenne, that was instrumental in creating the
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