LEADING EDGE
Mar 04, 2022
3 minutes
Step One of raising your profile as a car brand: build a supercar. And since you are BMW Motorsport GmbH (the snappy one-letter nickname is not official until 1991), best make one that is a racing car as well as a road car.
Step Two: DM for collab. Giorgetto Giugiaro knows a thing or two about shaping supercars, Giampaolo Dallara knows how to develop them (he did the Miura and one or two successful racing
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