Best foot forward
Mar 24, 2022
5 minutes
EVERY rider will remember getting their first pair of long boots and the feeling of putting them on for the first time. The boots of top riders are so often admired and tradestands selling new designs are always busy at events.
It’s not uncommon for riders who fall from their horse to plead and protest when the emergency services suggest cutting off their precious boots, despite being in a great deal of pain – and not just because they took a long time to save up for. But have things always been this way?
Rachel Beckham heads up product development at Dublin and has been with the business at WeatherBeeta for more than 20 years. In this time she has witnessed a real shift in both consumer
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