State of the fine art
Jovana Rikalo
Jovana Rikalo is a fine-art and portrait photographer from Serbia. She has a degree in law but diverted to a career in photography in 2013. Her dreamy and emotion-packed imagery, often shot outdoors using soft, natural light, has grown her reputation and Instagram followers to over 219k. Commercial clients include Hugo Boss Serbia, Miss Yu and watch companies MVMT and ZINVO. https://jovanarikalo.com or Instagram @jovanarikalo
FINE ART means there is a story behind an image. It’s not only a person standing on location. It is much deeper. Each element tells some story – the colour of the dress, the facial expression of the model, details in her hair, each detail speaks something.
Telling a story is the whole point of photography for me. I love people to see the story I wanted to create and feel emotion because if there is no emotion there is no photography.
Model behaviour
When I choose the model I always choose one who can show emotions with their face. Most of the failures were when they didn’t know how to pose or were scared to show emotions. I always tell the story of my picture and tell them to think about a period of time, imagine that they are happy or sad. I had one girl who was an actor, she was so professional – that is a plus, to choose someone who is doing theatre or cinema.
The price is right
When it comes to prints, I do an open and a limited edition. If it took a long time to create the image, I price it higher. If the image only took, say, two days and was very easy, I price it lower.
