THE LATEST NEWS FROM JUNE 2005

  The mood was pretty positive in , which considered that “with a head start, an aggressive timetable, a mainstream-friendly vision and a bedrock of gaming credibility, the 360 is unquestionably going to dent Sony’s dominance”. In , there was a little less enthusiasm. “With people still content with the current generation Microsoft is really having to pull out all the stops in convincing gamers that they need to upgrade or be left behind,” the magazine stated, though it did report that analysts saw the early launch as a, Robbie Bach said, “We intend to win this generation and we believe we have the product and partners to do this,” continuing, “The best outcome is that both Microsoft and Sony each have 50% market share,” a statement that seemingly excluded Nintendo as a serious competitor in the market.