The Simple Brilliance of That Amazon Go <em>SNL </em>Sketch
The show delivered incisive commentary by hewing close to shoppers’ realities—and adding a small dose of horror.
by Amanda Wicks
Mar 13, 2022
2 minutes
Amazon Go stores are touted as a futuristic shopping experience promising unfettered ease and speed. The stores are equipped with the company’s proprietary , which combines a nebulous mix of “computer vision, deep learning algorithms, and sensor fusion”; shoppers scan their Amazon app to enter, grab what they want to purchase, and … leave. If that sounds like shoplifting, it apparently . picked up on that problem during last” and “” sketches.
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