THE BACKSTORY
Mar 11, 2022
4 minutes
STEVEN RUPP
HOT ROD ARCHIVES
Over the years, there have been dozens of long-term “magazine” project cars, but none as long-lived or as famous as the yellow 1957 Chevy known as Project X. It all started in 1965 (the year this writer was born) when Popular Hot Rodding, then part of Argus Publishing, bought the used ’57 Chevy for $250 at a Santa Monica car dealer. Yeah, that’s not a typo—250 bucks! Oh, how times have changed.
The idea of Project X was for it to be a product and technical test bed. Engines, tires, suspension, paint, it was all set to be tried out and, where applicable, track tested. There was no plan for X to
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