Cameron Kirby
Mar 09, 2022
3 minutes
has lasted for 50 years has come to an end with Phillip Morris International (PMI) – the multi-billion dollar conglomerate that has the uphill task of convincing us of the attractiveness of tobacco products – ending its partnership with the Scuderia Ferrari team. The purpose of PMI’s involvement in F1 is one often misunderstood by racing fans, and its five decade existence is a case study in dark marketing genius.
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